:root{
    /* base neutra, corpo geral do site — paleta oficial Ué Digital */
    --ink:#252525;              /* Grafite — estratégia */
    --ink-soft:#3F3F3F;
    --paper:#F4F3EF;            /* Off-white — clareza, equilíbrio */
    --paper-alt:#E9E7E1;
    --line:#DCDAD3;
    --accent:#0E6E6B;           /* Turquesa escurecida pra uso em texto/botão (contraste 6:1 com branco) */
    --accent-bright:#25D4D0;    /* Turquesa oficial da marca — só decorativo, nunca como fundo de texto */
    --accent-dark:#0A5250;
    --muted:#5C5C5C;
    --white:#FFFFFF;

    /* paleta quente, reservada só ao bloco do método para marca feminina */
    --warm-coral:#D9532E;
    --warm-coral-dark:#C2451F;
    --warm-rosa:#B8756D;
    --warm-oliva:#6B7A45;
    --warm-verde-escuro:#2C3319;
    --warm-pessego:#F4DDC6;
    --warm-ink:#241B17;

    --font-display:'Inter', sans-serif;
    --font-body:'Inter', sans-serif;
    --font-mono:'Inter', sans-serif;

    --radius:2px;
    --radius-btn:999px;
    --whatsapp-green:#25D366;
    --whatsapp-green-dark:#128C7E;
    --logo-img:url("/assets/img/logo.png");
    --logo-symbol:url("/assets/img/simbolo.png");
  }

  *{margin:0;padding:0;box-sizing:border-box;}

  .sr-only{
    position:absolute;
    width:1px;height:1px;
    padding:0;margin:-1px;
    overflow:hidden;
    clip:rect(0,0,0,0);
    white-space:nowrap;
    border:0;
  }

  html{scroll-behavior:smooth;}

  body{
    font-family:var(--font-body);
    color:var(--ink);
    background:var(--paper);
    line-height:1.6;
    -webkit-font-smoothing:antialiased;
  }

  img,svg{display:block;max-width:100%;}

  a{color:inherit;text-decoration:none;}

  button{font-family:inherit;cursor:pointer;border:none;background:none;}

  .wrap{
    max-width:1180px;
    margin:0 auto;
    padding:0 28px;
  }

  .eyebrow{
    font-family:var(--font-mono);
    font-size:12.5px;
    letter-spacing:0.14em;
    text-transform:uppercase;
    color:var(--accent);
    display:flex;
    align-items:center;
    gap:8px;
  }

  .eyebrow.warm{color:var(--warm-coral);}

  .eyebrow::before{
    content:"!";
    font-family:var(--font-display);
    font-weight:700;
  }

  h1,h2,h3{
    font-family:var(--font-display);
    font-weight:700;
    letter-spacing:-0.01em;
    line-height:1.08;
  }

  .btn{
    display:inline-flex;
    align-items:center;
    justify-content:center;
    gap:8px;
    padding:15px 28px;
    min-height:44px;
    font-weight:600;
    font-size:15px;
    border-radius:var(--radius-btn);
    transition:transform .15s ease, background .15s ease;
  }

  .btn-primary{
    background:var(--accent);
    color:var(--white);
  }
  .btn-primary:hover{background:var(--accent-dark);transform:translateY(-1px);}

  .btn-ghost{
    background:transparent;
    color:var(--ink);
    border:1.5px solid var(--ink);
  }
  .btn-ghost:hover{background:var(--ink);color:var(--paper);}

  .btn-warm{
    background:var(--warm-coral-dark);
    color:var(--white);
  }
  .btn-warm:hover{background:#8f3313;transform:translateY(-1px);}

  .btn-icon{flex-shrink:0;}

  /* ===== NAV ===== */
  header{
    position:fixed;
    top:0;
    left:0;
    right:0;
    width:100%;
    z-index:50;
    background:rgba(242,239,233,0.92);
    backdrop-filter:blur(8px);
    border-bottom:1px solid var(--line);
  }
  html{
    scroll-padding-top:80px;
  }
  body{
    padding-top:80px;
  }
  nav{
    display:flex;
    align-items:center;
    justify-content:space-between;
    padding:18px 0;
  }
  .logo{
    display:flex;
    align-items:center;
    gap:6px;
  }
  .logo .logo-mark{
    display:inline-block;
    height:32px;
    width:101px;
    flex-shrink:0;
    background-image:var(--logo-img);
    background-repeat:no-repeat;
    background-position:left center;
    background-size:contain;
  }
  .logo-mark-sm{height:26px !important;width:82px !important;}
  .nav-links{
    display:flex;
    align-items:center;
    gap:32px;
  }
  .nav-links a{
    font-size:14.5px;
    font-weight:500;
    color:var(--ink-soft);
  }
  .nav-links a:hover{color:var(--accent);}
  .nav-cta{display:flex;align-items:center;gap:18px;}
  .menu-toggle{display:none;font-size:26px;line-height:1;}

  @media(max-width:860px){
    .nav-links{display:none;}
    .menu-toggle{display:block;}
    .nav-links.open{
      display:flex;
      flex-direction:column;
      position:absolute;
      top:100%;left:0;right:0;
      background:var(--paper);
      padding:20px 28px 28px;
      border-bottom:1px solid var(--line);
      gap:18px;
    }
  }

  /* ===== HERO ===== */
  .hero{
    padding:56px 0 64px;
    position:relative;
    overflow:hidden;
  }
  .hero-mark{
    position:absolute;
    right:-20px;
    top:0;
    width:400px;
    aspect-ratio:700/450;
    background-image:var(--logo-symbol);
    background-repeat:no-repeat;
    background-position:center;
    background-size:contain;
    opacity:0.07;
    pointer-events:none;
    user-select:none;
  }
  .hero .wrap{position:relative;z-index:1;}
  .hero h1{
    font-size:clamp(34px,5.4vw,58px);
    max-width:820px;
    margin:18px 0 22px;
  }
  .hero p.lead{
    font-size:18px;
    color:var(--ink-soft);
    max-width:620px;
    margin-bottom:34px;
  }
  .hero-actions{
    display:flex;
    align-items:center;
    gap:20px;
    flex-wrap:wrap;
  }
  .hero-note{
    font-size:13.5px;
    color:var(--muted);
    font-family:var(--font-mono);
  }

  /* ===== PROVA / DIFERENCIAIS ===== */
  .proof{
    padding:56px 0;
    border-top:1px solid var(--line);
    border-bottom:1px solid var(--line);
    background:var(--paper-alt);
  }
  .proof-grid{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:36px;
  }
  .proof-item .num{
    font-family:var(--font-mono);
    font-size:13px;
    color:var(--accent);
    margin-bottom:10px;
    display:block;
  }
  .proof-item h3{
    font-size:18px;
    margin-bottom:8px;
    font-weight:700;
  }
  .proof-item p{
    font-size:14.5px;
    color:var(--ink-soft);
  }
  .proof-item p a{
    color:var(--accent);
    text-decoration:underline;
    text-underline-offset:2px;
  }
  @media(max-width:760px){
    .proof-grid{grid-template-columns:1fr;gap:28px;}
  }

  /* ===== FOUNDER ===== */
  .founder{
    padding:52px 0;
    border-bottom:1px solid var(--line);
  }
  .founder-inner{max-width:720px;}
  .founder-role{
    font-size:16px;
    color:var(--ink-soft);
    margin:14px 0 20px;
  }
  .founder-tags{
    display:flex;
    flex-wrap:wrap;
    gap:8px;
    margin-bottom:24px;
  }
  .founder-tags span{
    font-family:var(--font-mono);
    font-size:12px;
    letter-spacing:0.04em;
    color:var(--accent);
    border:1px solid var(--line);
    border-radius:999px;
    padding:5px 12px;
  }
  .founder-bio p{
    font-size:15.5px;
    color:var(--ink-soft);
    margin-bottom:14px;
  }
  .founder-bio a{
    color:var(--accent);
    text-decoration:underline;
    text-underline-offset:2px;
  }

  /* ===== SERVIÇOS ===== */
  .services{padding:64px 0;}
  .section-head{
    max-width:640px;
    margin-bottom:52px;
  }
  .section-head h2{
    font-size:clamp(26px,3.4vw,38px);
    margin-top:14px;
  }
  .section-head p{
    color:var(--ink-soft);
    font-size:16px;
    margin-top:14px;
  }
  .services-grid{
    display:grid;
    grid-template-columns:repeat(4,1fr);
    gap:1px;
    background:var(--line);
    border:1px solid var(--line);
  }
  .service-card{
    background:var(--paper);
    padding:32px 26px;
  }
  .service-card .idx{
    font-family:var(--font-mono);
    font-size:13px;
    color:var(--muted);
    display:block;
    margin-bottom:22px;
  }
  .service-card h3{
    font-size:19px;
    margin-bottom:10px;
  }
  .service-card p{
    font-size:14px;
    color:var(--ink-soft);
  }
  @media(max-width:900px){
    .services-grid{grid-template-columns:1fr 1fr;}
  }
  @media(max-width:560px){
    .services-grid{grid-template-columns:1fr;}
  }

  /* ===== PROCESSO ===== */
  .process{
    padding:64px 0;
    background:var(--ink);
    color:var(--paper);
  }
  .process .eyebrow{color:#8FBDB6;}
  .process .section-head h2{color:var(--paper);}
  .process .section-head p{color:#C7C9CC;}
  .process-steps{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:40px;
  }
  .step .idx{
    font-family:var(--font-mono);
    font-size:14px;
    color:#8FBDB6;
    display:block;
    margin-bottom:16px;
  }
  .step h3{
    font-family:var(--font-display);
    font-size:20px;
    font-weight:700;
    margin-bottom:10px;
  }
  .step p{
    font-size:14.5px;
    color:#C7C9CC;
  }
  @media(max-width:760px){
    .process-steps{grid-template-columns:1fr;gap:32px;}
  }

  /* ===== BLOCO SECUNDÁRIO / MÉTODO (paleta quente, subordinado) ===== */
  .liberal{
    padding:56px 0;
    background:var(--paper-alt);
    color:var(--ink);
    border-top:1px solid var(--line);
    border-bottom:1px solid var(--line);
  }
  .liberal .niche-visual{border-color:var(--line);background:var(--white);}
  .liberal .niche-visual li{color:var(--ink);border-bottom-color:var(--line);}
  .liberal h2{color:var(--ink);}
  .liberal p{color:var(--ink-soft);}

  .niche{
    padding:56px 0;
    background:var(--warm-pessego);
    color:var(--warm-ink);
  }
  .niche-inner{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:56px;
    align-items:center;
  }
  .niche h2{
    font-size:clamp(24px,3vw,32px);
    color:var(--warm-ink);
    margin:14px 0 16px;
  }
  .niche p{
    font-size:15.5px;
    color:#4A382F;
    margin-bottom:26px;
  }
  .niche-visual{
    border:1.5px solid var(--warm-verde-escuro);
    border-radius:var(--radius);
    padding:34px;
    background:rgba(255,255,255,0.35);
  }
  .niche-visual .dot-row{display:flex;gap:10px;margin-bottom:22px;}
  .dot{width:14px;height:14px;border-radius:50%;}
  .niche-visual ul{list-style:none;}
  .niche-visual li{
    font-family:var(--font-mono);
    font-size:13.5px;
    padding:10px 0;
    border-bottom:1px dashed rgba(36,27,23,0.25);
    color:var(--warm-ink);
  }
  .niche-visual li:last-child{border-bottom:none;}
  @media(max-width:860px){
    .niche-inner{grid-template-columns:1fr;}
  }

  .blog-teaser{
    padding:44px 0;
    text-align:center;
    border-bottom:1px solid var(--line);
  }
  .blog-teaser .badge{
    display:inline-block;
    font-family:var(--font-mono);
    font-size:11.5px;
    letter-spacing:0.08em;
    text-transform:uppercase;
    color:var(--accent);
    border:1px solid var(--accent);
    border-radius:999px;
    padding:4px 12px;
    margin-bottom:14px;
  }
  .blog-teaser h2{font-size:clamp(22px,3vw,30px);max-width:600px;margin:0 auto 12px;}
  .blog-teaser p{color:var(--ink-soft);font-size:15px;max-width:520px;margin:0 auto;}

  /* ===== FAQ ===== */
  .faq{padding:64px 0;}
  .faq-list{max-width:760px;}
  .faq-item{
    border-bottom:1px solid var(--line);
  }
  .faq-q{
    width:100%;
    display:flex;
    justify-content:space-between;
    align-items:center;
    padding:22px 0;
    font-weight:600;
    font-size:16.5px;
    text-align:left;
  }
  .faq-q .plus{
    font-family:var(--font-mono);
    font-size:20px;
    color:var(--accent);
    transition:transform .2s ease;
    flex-shrink:0;
    margin-left:16px;
  }
  .faq-item.open .plus{transform:rotate(45deg);}
  .faq-a{
    max-height:0;
    overflow:hidden;
    transition:max-height .25s ease;
  }
  .faq-a p{
    padding-bottom:22px;
    color:var(--ink-soft);
    font-size:15px;
    max-width:640px;
  }

  /* ===== CTA FINAL ===== */
  .final-cta{
    padding:64px 0;
    text-align:center;
    background:var(--paper-alt);
    border-top:1px solid var(--line);
  }
  .final-cta h2{
    font-size:clamp(28px,4vw,42px);
    max-width:680px;
    margin:16px auto 30px;
  }
  .final-cta-form{
    max-width:460px;
    margin:0 auto;
    text-align:left;
  }
  .field{margin-bottom:14px;}
  .field label{
    display:block;
    font-family:var(--font-mono);
    font-size:12px;
    letter-spacing:0.06em;
    text-transform:uppercase;
    color:var(--muted);
    margin-bottom:6px;
  }
  .field input,.field textarea{
    width:100%;
    padding:13px 14px;
    border:1.5px solid var(--line);
    background:var(--white);
    font-family:var(--font-body);
    font-size:14.5px;
    border-radius:var(--radius);
  }
  .field input:focus,.field textarea:focus{
    outline:2px solid var(--accent);
    outline-offset:1px;
  }
  .field textarea{resize:vertical;min-height:88px;}
  .form-msg{
    margin-top:14px;
    font-size:13.5px;
    font-family:var(--font-mono);
    color:var(--accent);
    display:none;
  }
  .form-msg.show{display:block;}

  /* ===== FOOTER ===== */
  footer{
    padding:44px 0;
    border-top:1px solid var(--line);
  }
  .footer-inner{
    display:flex;
    justify-content:space-between;
    align-items:center;
    flex-wrap:wrap;
    gap:20px;
  }
  .footer-links{
    display:flex;
    gap:24px;
    flex-wrap:wrap;
  }
  .footer-links a{
    font-size:13.5px;
    color:var(--muted);
  }
  .footer-links a:hover{color:var(--ink);}
  .footer-legal{
    font-size:12.5px;
    color:var(--muted);
    font-family:var(--font-mono);
  }

  /* focus visível global */
  a:focus-visible,button:focus-visible{
    outline:2px solid var(--accent);
    outline-offset:2px;
  }

  /* ===== AJUSTES PARA SMARTPHONE ===== */
  @media(max-width:480px){
    .hero{padding:56px 0 64px;}
    .hero-mark{width:280px;right:-40px;opacity:0.05;}
    .hero-note{display:block;margin-top:10px;}
    .proof{padding:40px 0;}
    .services{padding:56px 0;}
    .process{padding:56px 0;}
    .niche{padding:56px 0;}
    .faq{padding:56px 0;}
    .final-cta{padding:64px 0;}
    .section-head{margin-bottom:32px;}
    .quiz-box{padding:22px 18px 18px;border-radius:4px;}
    .quiz-step h3{font-size:18px;}
    .quiz-step .quiz-sub{font-size:13px;margin-bottom:14px;}
    .quiz-option{padding:11px 13px;font-size:13.5px;}
    .quiz-nav{margin-top:18px;}
    .quiz-progress{margin-bottom:4px;}
    .quiz-note{padding:10px 12px;font-size:12.5px;margin:10px 0;}
    .wrap{padding:0 20px;}
  }

  @media(prefers-reduced-motion:reduce){
    *{transition:none !important;scroll-behavior:auto !important;}
  }

  /* ===== QUIZ MODAL ===== */
  .quiz-overlay{
    position:fixed;
    inset:0;
    background:rgba(27,31,35,0.55);
    display:none;
    align-items:center;
    justify-content:center;
    padding:20px;
    z-index:100;
  }
  .quiz-overlay.open{display:flex;}
  .quiz-box{
    background:var(--paper);
    max-width:520px;
    width:100%;
    max-height:88vh;
    max-height:92dvh;
    overflow-y:auto;
    border-radius:6px;
    padding:30px 28px 24px;
    position:relative;
  }
  .quiz-close{
    position:absolute;
    top:16px;right:16px;
    width:36px;height:36px;
    display:flex;align-items:center;justify-content:center;
    font-size:20px;
    color:var(--muted);
    border-radius:50%;
  }
  .quiz-close:hover{background:var(--paper-alt);color:var(--ink);}
  .quiz-progress{
    font-family:var(--font-mono);
    font-size:12px;
    letter-spacing:0.06em;
    text-transform:uppercase;
    color:var(--accent);
    margin-bottom:8px;
  }
  .quiz-step{display:none;}
  .quiz-step.active{display:block;}
  .quiz-step h3{
    font-family:var(--font-display);
    font-size:21px;
    font-weight:700;
    margin:6px 0 8px;
    line-height:1.2;
  }
  .quiz-step .quiz-sub{
    font-size:14px;
    color:var(--ink-soft);
    margin-bottom:20px;
  }
  .quiz-options{display:flex;flex-direction:column;gap:10px;margin-bottom:8px;}
  .quiz-option{
    display:flex;
    align-items:flex-start;
    gap:12px;
    padding:14px 16px;
    border:1.5px solid var(--line);
    border-radius:4px;
    cursor:pointer;
    font-size:14.5px;
    background:var(--white);
  }
  .quiz-option:hover{border-color:var(--accent);}
  .quiz-option input{margin-top:3px;flex-shrink:0;}
  .quiz-option.selected{
    border-color:var(--accent);
    background:rgba(20,92,84,0.06);
  }
  .quiz-note{
    background:var(--paper-alt);
    border-left:3px solid var(--accent);
    padding:12px 14px;
    font-size:13.5px;
    color:var(--ink-soft);
    margin:14px 0;
    border-radius:0;
  }
  .quiz-sub-field{margin-top:14px;}
  .quiz-nav{
    display:flex;
    justify-content:space-between;
    align-items:center;
    margin-top:26px;
    gap:12px;
  }
  .quiz-nav .btn{padding:12px 22px;font-size:14px;}
  .quiz-consent{
    display:flex;
    align-items:flex-start;
    gap:10px;
    font-size:13px;
    color:var(--ink-soft);
    margin:18px 0;
  }
  .quiz-consent input{margin-top:3px;flex-shrink:0;}
  .quiz-error{
    font-size:12.5px;
    color:var(--warm-coral);
    font-family:var(--font-mono);
    margin-top:6px;
    display:none;
  }
  .quiz-error.show{display:block;}
  .quiz-success{text-align:center;padding:20px 0;}
  .quiz-success h3{font-size:22px;margin-bottom:10px;}
  .quiz-success p{color:var(--ink-soft);font-size:14.5px;}